For this project I created a rebrand for the City of Greater Geelong.
This rebrand was aimed at appealing Geelong to a younger audience and establishing Geelong as a modern and vibrant city that is worth a trip from Melbourne.
The rebrand included a newly designed brand book, posters, billboards, a tote bag, and a website. The rebrand also included and featured the new logo that I designed for Geelong, which draws on the idea of connecting the two sides of Port Phillip Bay (Geelong and Melbourne) in an inclusive and circular design.